“HOW TO ACTUALIZE OUR CREATIVE POTENTIAL IN BUSINESS LIFE.”
The word "creativity" means bringing out what is already inside. In reality there is nothing we create; human beings express the knowledge, qualities and abilities they have after certain training. The Japanese word for creativity, “Satori”, carries meanings of awareness, enlightenment, patience and work.
In Arabic, creativity comes from the root “ikal” and used to mean “to connect”. To connect the parts may be a very simple explanation of creativity.
We can shortly list the basic rules for creativity as:
1-Don't stop to try!
2-Be willing, demanding, persistent and determined
3-Always connect the ideas and tools
4-Leave aside generalizations and do not pay attention to the negativities of other people
5-Advance step by step
6-Know yourself and do what is good for yourself.
As an trainer&coach in my lectures and seminars I’ve always emphasized this:
“You are creative and you can bring this to light…” Yes, creativity is an improvable quality if we think of it as “connecting”. People don’t believe they are creative in this regard because in the mainstream education it is not being taught. But when we learn how to develop our creativity, we can improve our creative side and find effective solutions for problems.